Athletes, office personnel, gamers, and more are driven to increase their performance amid hectic lives. Why is delivering energy in a drink powder a game-changer for consumers? A powder mix significantly reduces cost and increases consumer options in purchasing, packaging, mixing, storing, and using.
Energy Drink Market Size and Forecast
The popularity of energy drinks continues to rise in the United States and around the world, with an expected 7.4% compound annual growth rate (CAGR) from 2016-2025 among US adults. According to 1Grand View Research, in the United States, almost 60% of males and 40% of females are addicted to energy drinks. They also report the emerging energy drink markets in China, India, the Middle East, and Latin America are expected to see significant growth.
2Statistica reports the leading energy drink in the US bought in stores or online last year was Red Bull with $3.26 billion in sales. Sugar-Free energy drink options are popular, too. Last year, Red Bull Sugar-Free came in fourth in total sales, pulling in $8.7 million.
With the increasing demand for instant energy, increased focus, and enhanced sports performance, it is a great time to develop and grow your energy drink brand. Powdered energy drink formulas contain the same ingredients as pre-mixed liquid drinks and provide the same energizing effect. The only thing lost in a powdered energy mix is the liquid, be it water or carbonated water.
Benefits of an Energy Drink Powdered Mix
Developing and marketing an energy-boosting drink powder has many benefits for the consumer, including:
#1 Powders Are Less Expensive
Cost is an important factor for consumers. Liquefied energy drinks like Red Bull or Monster Energy marketed on Amazon 3cost on average $1.40 per serving, with some brands like NOS costing over twice that amount.
However, powdered energy drinks often cost less than $1.00 per serving. G-Fuel, one of the most popular energy drink powders, costs $0.75 per serving. And Mixt Energy, one of the top gaming powder mixes, costs only $0.47 per serving.
Why are powders so much cheaper? When using a powder, only a small amount is required to make a normal serving size. Hence the overall product weight and volume are reduced to reduce packaging size and shipping cost.
#2 Powders Are Lighter
Without the liquid, the energy product is substantially lighter. A tub containing seventy servings of powder weighs half a pound. On the other hand, seventy servings of Red Bull weights almost thirty-seven pounds. The lighter weight benefits shipping cost.
Lighter powders also increase consumer convenience. It is easier to carry a powder mix to sporting events, conferences, the office, or into the outdoors over lugging canned liquids along.
The smaller size is also easier to store. A tub of power or stick packs can be conveniently left in a locker or at the office.
#3 Powders Are More Flexible
Energy drink powders are substantially more flexible than canned liquid drinks. Instead of popping the top, and getting what they get, users can create homemade energy drinks by:
- Mixing the powder with tap water, filtered water, carbonated water, or even coconut water.
- Pinpointing their current energy needs to regulate the amount of caffeine, electrolytes, or amino acids they get in a serving based on using a full scoop, half scoop, or even a quarter scoop of powder.
- Developing their own flavor by adding fruit juice or upping the tartness level with some lemon juice.
- Determining the most convenient packaging for them. Besides purchasing powders in tubs, they can be bought in individual single-serve packets or in self-contained single-use pouches.
- Deciding at what temperature to enjoy the product. Some product flavors like caramel apple, spiced pumpkin, or peach are delicious served hot.
#4 Powders Are Environmentally Friendly
Powders can be mixed in reusable bottles. In addition, the reduced packaging is more environmentally friendly, appealing to consumers interested in reducing their carbon footprint. Roughly a quarter of consumers are willing to pay more for sustainably sourced and packaged products.
How to Create an Energy Drink Powder
Since caffeine content is the central ingredient in most energy drinks, you could create a general energy drink powder with no specific focus other than flavor and the milligrams (mg) of caffeine. (Grand View Market indicates the largest share of the energy drink market is the less expensive, non-organic products with no particular aim. By 2025, Grandview estimates general energy drinks will account for $35.36 billion in revenue.)
However, there are many sub-markets to explore and develop a targeted energy drink brand for. These include:
- Sports drinks for athletes, extreme sports enthusiasts, firefighters, and outdoorsmen. Electrolytes, B vitamins, and amino acids may help this subgroup.
- Mental focus enhancement drinks for gamers, students, and business executives. Ashwagandha, bacopa monnieri, ginkgo biloba, phosphatidylserine, and omega-3 fatty acids may help this subgroup.
- Immune boosting formula drinks for teachers, public servants, store cashiers, or people working a public-facing job. Elderberry, garlic, vitamin C (citric acid), vitamin D, zinc, selenium, and echinacea may help this subgroup.
- Health conscience or organic energy drinks that use natural ingredients, including caffeine obtained from green tea. A health conscience powder mix would not contain artificial colors, flavors, or sweeteners.
Origin Nutraceutical: A Powdered Energy Drink Manufacturer
Welcome to Origin Nutraceutical. We are a dietary supplement manufacturing company that specializes in mixing powder supplements. We are dedicated to providing excellent customer service.
If you have a question, give us a call. We are happy to walk you through the steps of developing, manufacturing, packaging, labeling, and shipping a powdered energy drink. In a nutshell, here are the steps to creating a powdered mix:
1 - Research and Development (R&D)
Our R&D team works with you to determine your energy powder’s market focus, the best ingredients, and rough costs.
For a powdered mix to do well in the market, you need a tasty flavor. Our R&D team is experts at concocting just the right flavor from natural ingredients. We design flavors for both hot and cold drinks.
2 – Ingredients and Manufacturing Certificates
Origin Nutraceutical offers high-quality supplement ingredients through our secure raw ingredients supply chain. We operate under third-party GMP certification to meet and exceed FDA requirements.
We maintain compliance with our organic, halal, and kosher certificates. Our clean ingredient sourcing and detailed product processes and equipment cleaning meet the requirements for these specialty markets.
3 - Packaging Options
For powder mixes, Origin Nutraceutical offers packaging in tubs containing multiple servings (with a measuring scoop), single-serving stick packs, or unique single-serve pouches with a patent mixing ball for on-the-go consumer convenience.
4 – Origin Nutraceutical’s Partners
Your energy powder mix would not be complete without a graphically designed label, nor a means to put it in consumers’ hands. To that end, we partner with companies that can help your product succeed in the market. See our full list of partners on our website.
In March 2021, 4Grit Daily reported Amazon accounted for 77% of supplement sales in the online market. If you want to market on Amazon, our partner company, CTLA Testing, is an ISO/IEC 17025:2017 accredited laboratory with experience meeting Amazon’s documentation requirements for dietary supplements.
The energy drink market is booming. Contact Origin Nutraceutical today to develop and manufacture your powdered energy drink brand.
The content of Origin Nutraceutical’s website is for information only, not advice or guarantee of outcome. Information is gathered and shared from reputable sources; however, Origin Nutraceutical is not responsible for errors or omissions in reporting or explanation. No individuals, including those taking Origin Nutraceutical products, should use the information, resources, or tools contained within to self-diagnosis or self-treat any health-related condition. Origin Nutraceutical gives no assurance or warranty regarding the accuracy, timeliness, or applicability of the content.
1“Energy Drinks Market Size, Share & Trends Analysis Report By Product (Alcoholic, Non-Alcoholic), By Product Type, By Target Consumer, By Distribution Channel, By Region, And Segment Forecasts, 2018 – 2025.” Grand View Research. 2017. https://www.grandviewresearch.com/industry-analysis/energy-drinks-market
2“Leading Energy Drink Brands in the United States in 2021 Based on Sales.” Statistica. 2021. https://www.statista.com/statistics/235185/leading-20-energy-drink-brands-in-the-united-states-based-on-sales/
3Costs obtained from Amazon.com
4Wallace, Brian. “Why is Amazon King of the Supplements Market?” Grit Daily. 2021. https://gritdaily.com/why-amazon-is-king-of-the-supplements-market/