16 September 2020 Jae Haroldsen

The dietary supplement market continues to flourish as the global pandemic drives additional sales. There has never been a better time to invest in your supplement brand.  

Grand View Research reports the Global Dietary Supplements Market Size was worth $140.3 Billion in US dollars in 2020 with an expected 8.6% compound annual growth rate (CAGR) for the forecast period from 2021-2028. 


In the United States, the Council for Responsible Nutrition (CRN) reports the highest supplement use ever recorded among Americans in CRN’s 20+ years of conducting this survey. In October 2021, CRN reported four out of every five Americans use a supplement. 

Referring to supplement use by Americans, Brian Wommack (CRN Senior Vice President of Communications) said, “These products are now mainstream and broadly accepted by the American public. Just as important, 79% of Americans believe the supplement industry is trustworthy, a jump of 5% points from 2020.”  

(Supplements are regulated more like food than drugs. The Food and Drug Administration (FDA) has not evaluated many supplements on the market for their associated label claims. Dietary Supplements are not intended to diagnose, treat, cure, or prevent any disease.) 


Market Growth Opportunities in Dietary Supplements  


For many Americans, taking supplements is part of their daily routines. In 2019, data collected from an online survey and reported by the American Osteopathic Association indicated 76% of respondents who reported taking daily vitamins or supplements do so of their own initiative. Only 24% of people who take daily vitamins or supplements have a doctor’s instructions based upon a confirmed nutritional deficiency. 

A June 2021 Harris Poll reports 42% of Americans take more supplements since the start of the pandemic to “take their health into their own hands.” 


Immunity Support for the COVID-19 Pandemic 

CRN reports a significant rise in the use of “news mentioned” immune-boosting supplements to help combat COVID-19. From October 2020 to October 2021, consumer Vitamin D usage went up from 42% to 52%, zinc from 15% to 22%, and Vitamin C from 35% to 40%. 


The June 2021 Harris Poll reports 29% of Americans acknowledged taking more supplements than they did before the COVID-19 pandemic. Almost two-thirds of those taking additional supplements did so to enhance immunity or increase protection from COVID-19. 


Global Lifestyle Changes 

Grand View Research reports in 2020 North America held the largest share of the global dietary supplement market with 35.7% of the revenue. However, by 2028, they forecast the Asia Pacific to hold the largest share of the market with increasing per capita income and awareness of health-enhancing supplement products. Regardless of the location, people turn to dietary supplements as an easy way to fill nutrition gaps caused by hectic lifestyles. 

With increased technology and wealth, people all over the globe eat more and exercise less, resulting in obesity. Obesity-related health issues include diabetes, cardiovascular disease, high blood pressure, stroke, sleep apnea, liver and kidney diseases, and osteoarthritis. Vitamins and supplements are viewed as an easy way to help alleviate some of the ill effects of obesity-driven diseases. 


Natural Methods 

The rising awareness of alternative, natural, and organic products to promote wellbeing and provide preventative healthcare without synthetic alternative side-effects is also driving the supplement market. 

Many people (young and old, male and female) are reaching for sports nutrition supplements to help reach fitness and health goals. They are looking for pre- and post-workout supplements to maximize fat loss and increase lean muscle mass. 

The increasing geriatric population desires active, high-quality lives. They want to ensure they have the macro and micronutrients necessary to fuel an energetic retirement. 


Nootropics (improve focus and memory) supplements are in rising demand among professionals, students, and geriatrics. Grand View Research valued the nootropics supplement market at $9.5 billion in 2020 with a forecasted 15% CAGR for the next seven years. 


Dietary Supplement Submarkets 

The Dietary Supplements Market breaks into the following four Submarkets: 

Vitamins and Minerals  

In 2020, vitamins continued to dominate the market by accounting for 31.4% of revenue. Vitamins and minerals are the mainstays for those seeking to fill nutrition gaps and enhance mental and physical performance. 

In addition, the growing education about proper nutrition for infants and children in developing countries opens new opportunities. The growing working class across the globe with increasing disposable income are expected to drive the consumption of child and infant nutrition products. 


Herbal and Botanical Supplements  

Derived from fruits, vegetables, barks, and roots, herbal and botanical supplements meet the philosophies and needs of the growing vegan market. In 2020, the botanicals submarket held the second-largest share in the dietary supplements market. 

Consumers increasingly choose organic and clean label brands to support preventative care and healthier lifestyles. In 2020, Grand View Research valued the global botanical ingredients market at $144.38 billion with a CAGR of 6.9% for the forecast period 2020-2028. Botanical ingredients are not only in demand for supplements but for food and beverages, too. 


Sports Nutrition and Weight Management  

This is the fastest-growing supplement submarket with amino acids and protein supplements’ CAGR forecasted at 13.3% over the next seven years. Frequent product launches continue to target new consumers.  Adding additional vitamins, minerals, or herbs that naturally reduce inflammation is also becoming popular. 

Consumers making lifestyle and fitness goals increasingly seek protein and amino acid supplements. In 2021, the global sports nutrition and weight management submarket was valued at $40 billion (up from $36 billion in 2019). For 2022-2030, Grand View Research expects a CAGR of 8.5% for the entire sports nutrition and weight management submarket. 


Specialty Supplements 

Specialty supplements support a specific structure or function in the body with a similar effect to a pharmaceutical drug. The top five specialty supplements used today include: 

  • Probiotics 
  • Omega-3 Fatty Acids 
  • Fiber 
  • Melatonin 
  • Glucosamine/chondroitin  

For the next seven years, most specialty supplements, including turmeric, ashwagandha, and rhodiola have forecasted CAGRs well over 6%. The CAGR of some specialty supplements like melatonin is as high as 18%.  


Origin Nutraceutical Supplement Manufacturing 


With the market booming, there is plenty of room in the dietary supplement industry for your brand to thrive. Regardless of whether you are starting a fledgling supplement brand or marketing as a big company like Herbalife International with a global distribution channel, you can rely on Origin Nutraceutical’s expertise and detailed customer service. 


Origin Nutra


Grand View Research indicates key success factors for dietary supplement brands are research and development (R&D). You can rely on the expertise of Origin’s R&D team. From the right ingredients to the best material sources to just the right taste, Origin has you covered. 

As one of the best dietary supplement manufacturers in the United States, Origin Nutraceutical will help your brand take off! Origin Nutraceutical’s services include custom formulation, supplement manufacturing in powder, tablet, or liquid forms, packaging, and shipping. 

In addition, Origin Nutraceutical works with numerous partner companies to cover all aspects of taking your brand from design to market. Get your brand into the thriving dietary supplements market. Call or email us today. 


The content of Origin Nutraceutical’s website is for information only, not advice or guarantee of outcome. Information is gathered and shared from reputable sources; however, Origin Nutraceutical is not responsible for errors or omissions in reporting or explanation. No individuals, including those taking Origin Nutraceutical products, should use the information, resources or tools contained within to self-diagnosis or self-treat any health-related condition. Origin Nutraceutical gives no assurance or warranty regarding the accuracy, timeliness or applicability of the content. 

 By: Jae Haroldsen



Health and Pharmaceuticals. “Top Specialty Supplement Type Among US Adults 2017.” Statista. https://www.statista.com/statistics/308342/top-specialty-supplement-types-used-by-us-adults/ 

“Dietary Supplements Market Size, Share & Trends Analysis Report By Ingredient (Vitamins, Proteins & Amino Acids), By Form, By Application, By End User, By Distribution Channel, And Segment Forecasts, 2021 – 2028.” Grand View Research. 2021. https://www.grandviewresearch.com/industry-analysis/dietary-supplements-market?utm_source=adwords&utm_medium=paid_ad&utm_campaign=cmfe-c1&utm_term=dietary_supplements_market&utm_content=rd&gclid=Cj0KCQiAubmPBhCyARIsAJWNpiPVp4jhROLQK-gxbKlrOtCzAb4pc1WPuS-mSNW-MW4OvzALy3hFbd4aAnhsEALw_wcB 


“Poll Finds 86% of Americans Take Vitamins or Supplements Yet Only 21% Have a Confirmed Nutritional Deficiency.” American Osteopathic Association. 2019. https://osteopathic.org/2019/01/16/poll-finds-86-of-americans-take-vitamins-or-supplements-yet-only-21-have-a-confirmed-nutritional-deficiency/ 

“CRN Reveals Initial Data from 2021 Consumer Survey on Dietary Supplements.” CRN. 2021. https://www.crnusa.org/newsroom/crn-reveals-initial-data-2021-consumer-survey-dietary-supplements 

Marrapodi, Alissa. “More U.S. consumers are using dietary supplements during the pandemic, but fewer consult their healthcare practitioners about use, Harris Poll finds.” Nutritional Outlook. 2021. https://www.nutritionaloutlook.com/view/more-u-s-consumers-are-using-dietary-supplements-during-the-pandemic-but-fewer-consult-their-healthcare-practitioners-about-use-harris-poll-finds 

“Nootropics Market Size, Share & Trends Analysis Report By Form (Capsules/Tablets, Powder, Drinks), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2021 – 2028.” Grand View Research. 2021. https://www.grandviewresearch.com/industry-analysis/nootropics-market 

“Botanical Ingredients Market Size, Share & Trends Analysis Report By Form (Powder, Liquid), By Source (Spices, Flowers), By Application (Food & Beverage, Personal Care & Cosmetics), By Region, And Segment Forecasts, 2020 – 2028.” Grand View Research. 2021. https://www.grandviewresearch.com/industry-analysis/botanical-ingredients-market 

“Sports Nutrition Market Size, Share & Trends Analysis Report By Product Type, By Application, By Formulation, By Consumer Group (Age Group & Activity), By Distribution Channel, By Region, And Segment Forecasts, 2022 – 2030.” Grand View Research. 2022. https://www.grandviewresearch.com/industry-analysis/sports-nutrition-market 

“Melatonin Market Size and Forecast 2021-2026 | Revenue USD 2423.6 million | CAGR 18.1% | Trends and Share Analysis.” Global Newswire. 2022. https://www.globenewswire.com/news-release/2022/01/04/2360466/0/en/Melatonin-Market-Size-and-Forecast-2021-2026-Revenue-USD-2423-6-million-CAGR-18-1-Trends-and-Share-Analysis.html