Hydration Drink Supplements
For proper functioning, continuous chemical reactions take place in the human body. Electrolytes are the central participants in this complex chemical dance.
Hydration/Electrolyte Mixes Market
Athletes and outdoor enthusiasts use sports drinks to replace water and electrolytes to maintain performance energy and promote recovery. In addition to sporting activities, hydration drinks are used by firefighters and other first responders, people with intestinal and/or respiratory illness, and those following keto diets to combat dehydration.
In 2018, Grand View Research valued the global sports drink market at $22.7 billion. Big-name brands like Gatorade and Powerade are products of PepsiCo and Coca-Cola.
However, there is a growing market around healthier, natural, and organic hydration drinks that are low-carb, low-sugar, additional nutrients, convenience, and versatility. Mordor Intelligence projects a compound annual growth rate (CAGR) of 11.7% for the powdered electrolyte mix market for the 2016-2026 forecast period.
What are Electrolytes?
Electrolytes are essential minerals contained in sweat, urine, and blood. Registered dietitian Helen West explains “Electrolyte is the umbrella term for particles that carry a positive or negative electric charge.” Hence, they plan an expansive role in the body’s continuous chemical functioning.
Normal bodily functions require the following electrolytes: Sodium, Potassium, Calcium, Magnesium, Chloride, Phosphate, and Bicarbonate.
Regular Gatorade and Powerade are loaded with sugar but contain only sodium and potassium electrolytes.
Electrolyte Chemical Dance in the Body
Along with hydration, electrolyte chemical reactions pass nerve signals, drive muscle contractions, and balance the acid-base level.
Electrolytes (especially sodium) maintain the fluid balance inside muscle cells to keep cells hydrated. The balance of electrolytes and water inside and outside of cells happens through osmosis. Osmosis transfers water through cell membranes until the concentration of electrolytes and water is the same inside and outside cells.
Any heavy sweating or illness that quickly reduces body fluids results in depletion of both water and electrolytes. Drinking water alone does not solve the problem because it dilutes the remaining electrolytes to cause further dehydration.
Electrically charged ion movement passes nerve signals. Nerve signals cannot be passed unless there are enough positively-charged sodium electrolytes outside of neurons to depolarize the neuron. Calcium, potassium, and chloride are also involved in the neurotransmission chemical dance.
Muscle movement involves contraction and relaxation. Calcium contracts and shortens muscle fibers to allow picking up or holding objects. Magnesium reverses the movement to relax and lengthen muscle fibers to release or put them back down.
The cardiac system contains the most active muscles in the body. Calcium plays a necessary role in blood pressure and heart rhythm regulation.
The kidneys maintain the body’s water/electrolyte balance, and, as such, they uphold acid-base balance. Kidney disease is associated with an electrolyte imbalance. An electrolyte imbalance affects the normal nerve, muscle, and organ functioning.
For optimal functioning, pH blood levels should be between 7.36 and 7.44. Strenuous exercise builds lactic acid. Too much lactic acid lowers blood pH resulting in fatigue, rapid breathing, and confusion.
Bottled Versus Powdered Hydration Drinks
Bottled sports drinks cost about four times as much as powdered ones because they weigh more. By taking out the liquid, powdered mixes reduce weight to save money on production, packaging, and shipping. In addition, powdered mixes give the users ultimate flexibility.
Nuun Sport makes various hydration tablets that are easy to carry and pop into a water bottle. Reviews on Amazon indicate it takes between 2-5 minutes for the tablet to dissolve.
A powdered mix is lightweight, too. But, powder dissolves in seconds, not minutes. Powders can be packaged in single-serve stick packs or bulk tubs, reducing production costs. With powders, consumers control their drink’s dosage and taste.
The Best Hydration Products
For the average person, drinking water is the best means to stay hydrated. But for people who rapidly lose electrolytes through sweat or illness, electrolyte replenishment is a must for quick recovery.
Sports drinks like lemon-lime Gatorade or Powerade only contain sodium and potassium electrolytes. These popular drinks are also often high in sugar, causing weight gain for those not physically active enough.
The best hydration products are isotonic. Isotonic means the product has the same fluid/electrolyte ratio as normal body fluids. Coconut water is an excellent isotonic hydrating drink. While low in carbohydrates, it is rich in sodium, potassium, calcium, and magnesium.
Build a Hydration Drink Supplement with Origin Nutraceutical
The market is hot for hydration drinks. Grand View Research estimates 60% of US males and 40% of US females are regular consumers of sport’s drinks.
The current consumer trend is towards more natural, low-sugar, and cost-effective hydration drinks. Origin Nutraceutical wants to help you break into the sports drinks market. Let our Research & Development (R&D) team finesse the right powdered mix for your hydration drink brand.
Our experienced R&D team can help you create the perfect isotonic product packed full of electrolytes to promote exercise/illness recovery. Developing natural flavoring for powdered mixes is their specialty.
Origin is a full-service manufacturer and maintains GMP (good manufacturing practices) certification from NSF International. We are also certified organic, kosher, and halal. With our established supply chains and certifications, we can ensure your products meet niche markets, including organic, gluten-free, vegan, kosher, and more.
Why are you waiting? Contact Origin Nutraceutical today!
By: Jae O. Haroldsen
These statements have not been evaluated by the Food and Drug Administration (FDA). Hydration products are not intended to diagnose, treat, cure, or prevent any disease.
The content of Origin Nutraceutical’s website is for information only, not advice or guarantee of outcome. Information is gathered and shared from reputable sources; however, Origin Nutraceutical is not responsible for errors or omissions in reporting or explanation. No individuals, including those taking Origin Nutraceutical products, should use the information, resources or tools contained within to self-diagnosis or self-treat any health-related condition. Origin Nutraceutical gives no assurance or warranty regarding the accuracy, timeliness or applicability of the content.
Electrolyte Mixes Market – Growth, Trends, Covid-19 Impact and Forecasts (2022-2027). Mordor Intelligence. 2022. https://www.mordorintelligence.com/industry-reports/electrolyte-mixes-market
Sports Drink Market Size, Share & Trends Analysis Report By Product (Isotonic, Hypertonic, Hypotonic), By Distribution Channel (Retail & Supermarkets, Online Platform), And Segment Forecasts, 2019 - 2025
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