Updated 8 July 2021 Jae Haroldsen

In their 2020 report, 1Grand View Research declared functional foods dominated the US Dietary Supplement Market to account for sixty percent of revenue. In the dietary supplement market, functional foods are those that are fortified or supplemented with nutrients to provide additional health benefits beyond basic nutrition. 

In 2019 the 2Kerry Group reported 75% of those surveyed are actively seeking to improve their health. And over 40% of consumers believe one of the best ways to manage health is to consume foods and beverages with functional benefits. Functional benefits include fiber, vitamins, minerals, protein, herbs, probiotics, and more. 

Powdered Supplements Create and Enhance Functional Foods 

Powdered dietary supplements are great. They provide the additional nutritional benefits consumers demand with the flexibility to add them to any food or beverage to make functional food. In 2020, powders were the highest-selling supplement form, according to Grand View Research. 

Though adults consumed the most dietary supplements in 2020, children are not far behind. The children’s dietary supplement market is expected to grow at a compound annual growth rate of 7.1% over the next seven years. The number of supplements children and adults take will continue to grow as parental knowledge about nutrition and the benefits of dietary supplements increases.  

How will parents get children to take supplements? Through great taste, convenience, and flexibility. 

Advantages of Powdered Dietary Supplements 

The market target (age, gender, purpose) and use of powdered supplements are unlimited. If you can imagine it, you can create it, and someone will want to use it. A powdered supplement is flexible and convenient. They can be either flavored or unflavored. 

Flavored or Unflavored 

Flavored powdered supplements can be added to cold or hot beverages, shakes, carbonated water, coconut water, milk, almond milk, yogurt, or smoothies for a tasty beverage or meal. 

Unflavored powdered supplements (whey protein, plant-based protein, collagen, green veggies) are the perfect addition to functional foods. Just add a scoop to baked goods, tea, smoothies, soups, or sauces. And bam! You get the taste you know and love with added nutrition minus frequent add-ins like artificial sweeteners, colors, or flavors. 

Flexibility 

When supplements come in powder form, the consumer is in control. They control the serving amount, what they add it into, and the taste.  

One day a consumer might need a little pick-me-up and use only a quarter scoop of a supplement energy drink powder. The next day, a whole scoop might fit the bill. On a day a consumer feels a cold coming on, they might add a scoop of an immune-boosting powder to their morning coffee. 

With different powdered supplements, the consumer can make their own supplement blend to meet their needs. It can be a self-designed blend for energy, mental clarity, calming, or more. With powdered supplements, the consumer gets what they want and need. 

Convenience 

Powdered supplements are lighter than liquid supplements. This makes them easier to carry to the soccer fields, the ice-skating rink, or an outdoor adventure.  

Pre-packaged single-serve powdered supplements up the convenience level by increasing packing flexibility and reducing chances of powder clumping. They can be added to lunch boxes, carried on outdoor adventures, or taken to work or the gym. 

Powdered Dietary Supplement Possibilities are Endless 

Possible powdered dietary supplements market includes energy drinks, sports nutrition, beauty, immune boost, calming, or filling nutrition gaps. 

Energy Drinks: With over half of the US population regularly using energy drinks, there is plenty of room for your brand’s energy drink mix to take off. 

Sports Nutrition: The ongoing health and fitness craze supports numerous powdered supplements and powdered supplement mixes. Consumers are looking for: Protein (whey and plant-based), pre-workout, weight loss, electrolytes, joint health (collagen), and hydration powders to support their activity and health goals. 

Beauty: The demand for anti-aging products continues to grow. What better way to support younger-looking skin than with collagen powdered supplements or a hyaluronic acid powder that helps bind water to collagen? 

Immunity: With the ongoing COVID-19 pandemic and its resulting variants, everyone is looking to boost their immune system. Powdered supplements with natural immune-boosting ingredients like Vitamin C, Vitamin D, Elderberry, Echinacea, Zinc, and pro & prebiotics continue to be hot ticket items. 

Calming: With all that is going on in the world, we have never been more stressed. And anxiety and depression seem to follow. Powdered dietary supplements that promote relaxing the mind and muscles include ashwagandha, L-theanine, and magnesium. 

Fill Nutrition Gaps: Busy schedules often lead to hurried or poor eating habits. Powdered supplements with leafy greens (powdered kale, broccoli, spinach) fill nutrition gaps while providing fiber, too. 

Origin Nutraceutical 

Origin Nutraceutical is the superior powdered dietary supplement manufacturer. Our Research and Development team loves to develop just the right flavor for powdered supplements to meet customer’s expectations. Discover why our motto is, “Customer service is the origin of success.” 

For packaging powdered supplements, Origin Nutraceutical offers stick packs, sachets, bulk tubs, and a unique single-use pouch for packaging dietary supplements. Our single-use pouch contains a patented mixing ball for complete consumer convenience. Contact us to get your supplement into the powdered market today. 

Powdered Supplement Warning 

Powdered supplements are intended to be mixed with water or beverages or added to foods like smoothies, soups, baked goods, or sauces. Most powdered supplements should not be eaten as straight powder.  

Eating straight supplement powder is referred to as ‘dry scooping.’ And it may cause harmful or even deadly results. Some ingredients taken in concentrated form can have a drastic effect on the body. High doses of caffeine can affect the sympathetic nervous system and cause short-term spikes in blood pressure. 

The content of Origin Nutraceutical’s website is for information only, not advice or guarantee of outcome. Information is gathered and shared from reputable sources; however, Origin Nutraceutical is not responsible for errors or omissions in reporting or explanation. No individuals, including those taking Origin Nutraceutical products, should use the information, resources, or tools contained within to self-diagnosis or self-treat any health-related condition. Origin Nutraceutical gives no assurance or warranty regarding the accuracy, timeliness, or applicability of the content. 

Sources: 

1 “Nutritional Supplements Market Size, Share & Trends Analysis Report By Product (Sports Nutrition, Fat Burner, Dietary Supplements, Functional Foods), By Consumer Group, By Formulation, By Sales Channel, And Segment Forecasts, 2021 – 2028.” Grand View Research. 2021. https://www.grandviewresearch.com/industry-analysis/nutritional-supplements-market 

2 Cunningham, Sarah. “Unwrapping the Trends Behind New Foods and Beverages.” Kerry Group. 2019. https://www.kerry.com/insights/kerrydigest/2019/unwrapping-the-trends-behind-2019s-new-foods-and-beverages