Vitamin and mineral supplements account for over 40% of all global dietary supplement sales totaling $58 Billion. Grandview Research predicts the dietary supplement market will almost double its current size by 2028. What is keeping you from getting your supplement into this growing market?
Vitamins and minerals are essential micronutrients.
The Food and Nutrition Board: Institute of Medicine sets the recommended dietary allowance (RDA) for vitamins and minerals based on the amounts required for a healthy diet. The RDA is based on gender and age to meet the nutritional requirements of 97.5% of healthy individuals in the United States.
Vitamins (link Vitamin Manufacturer article) can either be water-soluble or fat-soluble.
Water-soluble vitamins include Vitamin C and all the B Vitamins. Two well known water-soluble vitamins are Vitamin B12 and Folic Acid (B9). Vitamin B12 helps replicate cell DNA, keeps nerve and blood cells healthy, and prevents a given type of anemia.
The Center for Disease Control and Prevention (CDC) recommends women of childbearing age get 400 mcg of Folic Acid daily. Folic acid helps prevent neural tube defects that occur in the first few weeks of pregnancy. By taking folic acid before becoming pregnant, women are naturally preventing major congenital disabilities like spina bifida.
Fat-soluble vitamins include vitamins A, D, E, and K. Among other things, these vitamins are essential for healthy bones and immune systems.
According to Grandview Research, mineral supplements account for $10.3 billion in sales in 2018, with an expected compound annual growth rate of 5.1% from 2019-2025. Minerals are broken down into major and trace minerals. The body requires more than 100 mg of major minerals per day for optimal health and less than 100 mg of trace minerals.
Grandview Research reports calcium held 30% of the minerals market in 2018, followed closely by magnesium. Iron has roughly 15% of the market, Zinc 10%, Selenium 7%, Potassium 3%, and Chromium 3%.
The overall mineral supplement market is driven by continued health awareness, fitness, prevention, and an increase in discretionary income. These minerals support the treatment of certain health conditions like diabetes, osteoporosis, anemia, and cancer. The rising trend towards veganism is also driving the minerals market, especially for calcium and iron supplements.
We’ve broken down these minerals by nutritional importance, the RDA, and target audience based on the National Institute of Health: Office of Dietary Supplements mineral fact sheets.
Calcium (major mineral)
Nutritional Importance: The body’s skeleton is made of calcium. Calcium is also vital for vascular blood pumping, muscle functioning, neurotransmission, hormone secretion, and inter-cell signaling.
When taken with Vitamin D, calcium may reduce 1insulin resistance in people with impaired fasting glucose.
RDA: Everyone should get at least 1,000 mg per day of calcium. The RDA for children ages 9-18 is 1,300 mg. For women over 50 and men over 70, the RDA is 1,200 mg.
- Children Ages 9-18
- Diabetic and Pre-Diabetic Individuals
- Post-Menopausal Women
- The Lactose Intolerant
- The Elderly
Magnesium (major mineral)
Nutritional Importance: Adenosine Triphosphate (ATP) is the primary energy source for cells. Magnesium is essential for the production of ATP. As a cofactor in over 300 enzyme systems, magnesium also helps regulate nerve and muscle function, blood glucose, blood pressure, and protein synthesis.
RDA: The average RDA for males 14 and older is 410 mg, women 320 mg, and pregnant or lactating women 360 mg.
- 2Endurance Athletes
- Type II Diabetics
- People with Gastrointestinal Diseases like Crohn’s or Celiac disease
- The Elderly
Iron (trace mineral)
Nutritional Importance: Iron transfers oxygen from the lungs to the muscles. Iron supports neurological development, physical growth, muscle metabolism, connective tissue, and cellular functioning.
RDA: On average, children ages 1-13 need 9 mg of iron daily, teen boys 11 mg, and teen girls 15 mg. Over a lifetime, Females require more iron than males. The RDA for women is 18 mg, pregnant women 27 mg, and post-menopausal women 8 mg. The RDA for men is 8 mg.
- Infants (low birth weight or premature)
- Teen Girls and Women
- Pregnant Females
- Vegans and Vegetarians
- People with GI Disorders, *Heart Failure, or Cancer
- Frequent Blood Donors
*According to Jessica Levings, a registered dietitian, the use of multivitamin and mineral supplements has not been found to reduce the risk of heart disease significantly.
Zinc (trace mineral)
Nutritional Importance: Zinc plays a significant role in cell division, protein and DNA synthesis, wound healing, and boosting the immune system.
RDA: The RDA for men is 11 mg, women 8 mg, pregnant women 11 mg, and lactating women 12 mg.
- Vegans and Vegetarians (They may need 50% more zinc than the given RDA.)
- Breastfeed Infants over 6 Months Old.
- People with GI Issues. (Gastric bypass surgery, Crohn’s disease, or ulcerative colitis)
- The General Public (3Zinc may help reduce the duration of common colds)
Selenium (trace mineral)
Nutritional Importance: Selenium is critical in DNA synthesis, reproduction, and thyroid hormone metabolism. It also helps protect against infection and oxidative damage.
RDA: For both males and females over age 14, the RDA is 55 mcg.
- Populations in Areas with Low Soil Selenium Levels
- 4Pregnant Women
- People with HIV
- People on Kidney Dialysis
Potassium (major mineral)
Nutritional Importance: Potassium moves nutrients across cell membranes and maintains the fluid volume between cells. Due to the chemical complexity of cellular processing and various prescription drugs, the US Food and Drug Administration (FDA) limits over-the-counter supplementation of potassium to 100 mg or less. This is far below the daily recommended amounts of potassium in every RDA category.
RDA: On average, the RDA for children ages 1-13 is 2,300 mg. For 14–18-year-old males, the RDA is 3,000 mg, and for females, 2,300 mg. The RDA for adult males is 3,400 mg, adult females 2,600 mg, pregnant women 2,900 mg, and lactating women 2,800 mg.
- Athletes/Sports Nutrition
- People with GI Disorders (Crohn’s, ulcerative colitis, or inflammatory bowel disease)
- People on Diuretics or Laxatives
Chromium (trace mineral)
Nutritional Importance: Chromium may play a role in metabolizing proteins, fats, and carbohydrates.
RDA: The RDA for adult males is 35 mcg, women 25 mcg, pregnant women 30 mcg, and lactating women 45 mcg.
No notable or consistent research shows Chromium supplementation helps increase fat oxidation or reduces body fat, cholesterol, or blood pressure.
Some studies indicate Chromium supplementation may slightly 5decrease appetite and 6binge eating by improving depressive symptoms.
The Origin Nutraceutical Advantage
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2Golf SW, Bender S, Grüttner J. On the significance of magnesium in extreme physical stress. PubMed. 1998. https://pubmed.ncbi.nlm.nih.gov/9794094
3Hemilä H. “Zinc lozenges and the common cold: a meta-analysis comparing zinc acetate and zinc gluconate, and the role of zinc dosage.” PubMed. 2017. https://pubmed.ncbi.nlm.nih.gov/28515951
4Xu M et al. “Selenium and Preeclampsia: A Systematic Review and Meta-analysis.” PubMed. 2016. https://pubmed.ncbi.nlm.nih.gov/26516080
5Docherty JP et al. “A double-blind, placebo-controlled, exploratory trial of chromium picolinate in atypical depression: effect on carbohydrate craving.” PubMed. 2005. https://pubmed.ncbi.nlm.nih.gov/16184071
“Dietary Supplements Market Size, Share & Trends Analysis Report by Ingredient (Vitamins, Proteins, & Amino Acids), By Form, By Application, By End User, By Distribution Channel, and Segment Forecasts, 2021-2028.” Grandview Research. https://www.grandviewresearch.com/industry-analysis/dietary-supplements-market
“Mineral Supplements Market Size, Shares and Trends Analysis Report by Product, by Region, by Segment Forecasts (2019-2025).” Grandview Research. 2019. https://www.grandviewresearch.com/industry-analysis/mineral-supplements-market.
“Folic Acid Helps Prevent Some Birth Defects.” Centers for Disease Control and Prevention. 2021. https://www.cdc.gov/ncbddd/folicacid/features/folic-acid-helps-prevent-some-birth-defects
Levings, Jessica. “Multivitamin and Mineral Supplements.” Today’s Dietitian. 2018. https://www.todaysdietitian.com/newarchives/1018p32
“Calcium: Health Professional Fact Sheet.” National Institute of Health: Office of Dietary Supplements. 2020. https://ods.od.nih.gov/factsheets/Calcium-HealthProfessional
“Magnesium: Health Professionals Fact Sheet.” National Institute of Health: Office of Dietary Supplements. 2020. https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional
“Potassium: Health Professionals Fact Sheet.” National Institute of Health: Office of Dietary Supplements. 2020. https://ods.od.nih.gov/factsheets/Potassium-HealthProfessional
“Should I take a Potassium Supplement?” Harvard Health Publishing. 2019. https://www.health.harvard.edu/staying-healthy/should-i-take-a-potassium-supplement
“Chromium: Health Professionals Fact Sheet.” National Institute of Health: Office of Dietary Supplements. 2020. https://ods.od.nih.gov/factsheets/Chromium-HealthProfessional
“Iron: Health Professionals Fact Sheet.” National Institute of Health: Office of Dietary Supplements. 2020. https://ods.od.nih.gov/factsheets/Iron-HealthProfessional
“Selenium: Health Professionals Fact Sheet.” National Institute of Health: Office of Dietary Supplements. 2020. https://ods.od.nih.gov/factsheets/Selenium-HealthProfessional/
“Zinc: Health Professionals Fact Sheet.” National Institute of Health: Office of Dietary Supplements. 2020. https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional