Updated 22 June 2021 Jae Haroldsen

Supplements supplement the diet to promote improved health, well-being, and performance. Manufactured supplementations are broken down into four categories: Vitamin and Minerals, Specialty, Herbs and Botanicals, and Sports Nutrition and Weight Management. 

The Supplement Market 

Even with the economic downturn from the global pandemic, the Council for Responsible Nutrition (CRN) reports in their 12020 consumer survey that three-quarters of Americans still take a nutrient supplement. In addition, many supplement users increased or added a nutrient supplement in 2020 to their routine. 

Given the pandemic, it is not surprising that supplement users indicated supporting immune health was the second-highest reason for taking a nutrient supplement. The most common reason users gave for purchasing a nutrient supplement was for overall wellness and health.   

Vitamins and Minerals 

CRN reports ninety-eight percent of supplement consumers take a vitamin or mineral supplement like a multivitamin. 2Grandview research reports vitamins accounted for over thirty-one percent of supplement sales in 2020 for a monetary value of $44 billion. In 2018, Grandview Research reported that mineral supplements accounted for $10.3 billion in sales. 

Vitamins are micronutrients the body needs for proper functioning. Among other things, vitamins help turn food into energy and support the immune system, organs, metabolism, and cell development and function. Manufactured vitamin supplementation includes vitamins A, B1, B2, B3, B5, B6, B9, B12, C, D, E, and K. 

The body requires large amounts of minerals like calcium, magnesium, and potassium. These major minerals are required for proper nerve and muscle cell function, hydration, and neurotransmission. The body needs trace amounts of other minerals like iron, zinc, selenium, and chromium for oxygen transfer, protein synthesis, DNA synthesis, metabolizing food, and other things. 

Specialty Supplements

CRN reports forty-six percent of supplement users used specialty supplementation in 2020. Manufactured supplements are usually single-ingredients designed to support a specific body function or structure. The top-selling specialty supplementations are: 

  • Fish Oil or Omega 3 Fatty Acids promote healthy cholesterol levels and improve cardiovascular health. Fish oil may have an anti-inflammatory effect. 
  • Probiotics (live microorganisms) support digestion and gut function. 
  • Fiber to help soften stools for proper bowel function and waste elimination.  
  • Melatonin helps normalize sleep patterns to fall asleep faster and stay asleep longer. 
  • Glucosamine/chondroitin supports joints and slows down the normal wear and tear of joint tissue, especially in the knees. 

Herbs and Botanicals 

Botanicals come from the bark, leaves, flowers, fruits, or roots of plants. Herbs are a subset of botanicals that are meant to be ingested. CNR reports forty-four percent of manufactured supplement users used herbs and/or botanicals in 2020. Consumers clamor for natural, sustainably sourced products to benefit their health. 

Garlic, turmeric, ginkgo biloba, ginseng, and echinacea are some of the most frequently purchased herbal dietary additives. Herbs and botanicals are used for a large variety of reasons. People use herbs and botanicals for everything from mental clarity to immune-boosting to anti-inflammatory. 

Sports Nutrition and Weight Management 

CRN’s 2020 survey reveals thirty percent of supplement users used a sports nutrition supplement while a steady nineteen percent used weight management supplementations. 

Post-workout sports additives often take the form of an amino acid-loaded protein to support muscle recovery, repair, and rejuvenation. Pre-workout products often include caffeine, beta-alanine, and citrulline to boost energy, reduce fatigue, and decrease muscle soreness.

Weight loss supplements work best in one of two ways: by suppressing appetite or increasing fat burning. Protein, fiber, and medium-chain triglycerides are common appetite suppressants. Caffeine, green tea extract, and vitamin D combined with calcium are common ingredients that promote increased fat burning. 

Can You Make Supplements? 

There are no regulations regarding making and using your own nutrient supplement. However, if you want to design, create, market, and sell a 3dietary supplement, you are subject to regulation by the US Food and Drug Administration (FDA) under the Dietary Supplement Health and Education Act (DSHEA) of 1994. 

For public safety, your supplement ingredients and final product must meet stringent documentation and laboratory testing requirements. The supplement’s manufacturing must comply with current 4good manufacturing processes (GMP) as outlined by the FDA. 

Design and Manufacturer Your Supplement with Origin Nutraceutical 

The dietary supplement industry is a multi-billion-dollar market. Do you have a great idea floating in the back of your mind for a dietary supplement? Do you want to build your supplement brand? Origin Nutraceutical knows customer service is the origin of success. 

Let us take the hassle out of knowing and conforming to the requirements and regulations for a dietary supplement. Origin Nutraceutical meets FDA’s requirements for GMP in our state-of-the-art supplement manufacturing facility located in Spanish Fork, UT.  

With our numerous business partnerships and years of manufacturing expertise, we can guide your custom supplement formulation, manufacturing, packaging, and labeling. We even have partners to help market your final product. 

What Form Do You Want Your Supplement to Take? 

Once you know what type of supplement you want to have manufactured, you need to decide what form you want your supplement to take: chewable tablets, capsules, powder mixes, liquids, gummies, or more.  

Grandview Research reports tablets accounted for more than a third of all supplementations bought in 2020, followed by capsules. Capsules accounted for about a fourth of the supplement market. Tablets and capsules have a two-year shelf life and are low-cost and convenient. Most supplement users over age 35 prefer their supplement in a swallow whole pill type format.

Younger supplement users, athletes, and outdoor enthusiasts appear to prefer drinking or eating their supplement. Mixing powders, liquids, chewable tablets, and gummies are popular with this crowd. 

Supplement Forms Available at Origin Nutraceutical 

Origin Nutraceutical manufactures and packages dietary supplements in capsules, chewable tablets, powder, and liquid forms. We bottle capsules and chewable tablets in various sizes and quantities. 

Our research and development (R&D) team loves designing flavors for powder mixes and chewable tablets. They tinker with flavors until your taste buds are satisfied. Dry powder mixes can be packaged in tubs, jars, single-use stick packs, sachets, or in our unique single-use pouches. With a patented mixing ball enclosed, our drinking pouches are designed for consumers to add water, shake, and enjoy on the go. 

Of all the supplement forms, Grandview Research predicts supplementations in liquid form to exhibit the highest compound annual growth rate (CAGR). For liquid additives, they forecast a 10.7% CAGR for the period 2021-2028. Origin Nutraceutical can manufacture and bottle liquid supplements in bottles ranging from 2 mL to 10 oz.  

Origin Nutra does not currently manufacture pills, soft gels, or gummy supplementations. (However, we do bottle them.) Serving our customers is so important to us, we will refer you to manufacturers that provide these supplement forms. 

Contact Origin Nutraceutical Today! 

Origin Nuta is dedicated to outstanding customer service. We want to help you design and develop your supplement brand. Contact us today to see how easy it is to turn your supplement ideas into reality.  

It does not matter if you are a dietary supplement brand looking for a better manufacturer or a single entrepreneur. You deserve our full attention and respect. We look forward to working with you to manufacture a superior supplement product. 

The content of Origin Nutraceutical’s website is for information only, not advice or guarantee of outcome. Information is gathered and shared from reputable sources; however, Origin Nutraceutical is not responsible for errors or omissions in reporting or explanation. No individuals, including those taking Origin Nutraceutical products, should use the information, resources, or tools contained within to self-diagnosis or self-treat any health-related condition. Origin Nutraceutical gives no assurance or warranty regarding the accuracy, timeliness, or applicability of the content. 


1“2020 CRN Survey Reveals Focus on Vitamins and Minerals.” Council for Responsible Nutrition. 2020. https://www.crnusa.org/newsroom/2020-crn-survey-reveals-focus-vitamins-and-minerals-available-purchase-consumer-survey.

2“Dietary Supplements Market Size, Share & Trends Analysis Report by Ingredient (Vitamins, Proteins, & Amino Acids), By Form, By Application, By End User, By Distribution Channel, and Segment Forecasts, 2021-2028.” Grandview Research. https://www.grandviewresearch.com/industry-analysis/dietary-supplements-market.

3“Dietary Supplements.” US Food and Drug Administration. 2019.https://www.fda.gov/food/dietary-supplements

4“Current Good Manufacturing Practices (CGMP) Regulations. “ US Food and Drug Administration. 2020. https://www.fda.gov/drugs/pharmaceutical-quality-resources/current-good-manufacturing-practice-cgmp-regulations 

“What You Need to Know Dietary Supplements.” National Institute of Health: Office of Dietary a nutrient supplement. 2020. https://ods.od.nih.gov/factsheets/WYNTK-Consumer

Patel, Kamal. “Fish Oil.” Examine.com. 2021. https://examine.com/supplements/fish-oil.

“Vitamin and Mineral Supplement Fact Sheets.” National Institute of Health: Office of Dietary Supplements.https://ods.od.nih.gov/factsheets/list-VitaminsMinerals