Happy consumers drive business success. Building a good rapport with the people who will buy your product makes a venture profitable.
Many factors feed into building consumer trust with a reputable brand, and the process cannot be rushed. Now is the time to get started! There is a lot you can do to encourage people to trust your supplement and purchase it again and again.
Ensure High-Quality Products
First and foremost, people are attracted to brands with the best products. This is especially important for supplement brands as the people who take supplements are extremely health conscious. They do not want to put anything into their bodies that are not good for them.
The best way to convince people that your supplement is of high quality is with third-party certifications. Manufacturing companies hire unbiased certification companies to inspect the manufacturing facility, procedures, and ingredients. Third-party certifications include GMP (good manufacturing practices), Organic, Kosher, and Halal.
There is something to be said for self-regulation as well. To pass these certifications with flying colors, manufacturers must check that employees are well trained, facilities are clean, and they are using good resources.
Only brands manufactured in a certified facility met the requirements to carry the appropriate certification claim on their label. In addition, a supplement can obtain third-party certifications to verify a product is up to the standard that the company claims through third-party laboratory testing.
Superior Customer Service
A 2020 study by Zendesk Customer Experience Trends found that nearly 60% of consumers stated that they required good customer service to be committed to a brand. Customer service reflects the quality of a company and can determine its success.
A study conducted in 2018 by CallMiner found that businesses in the US avoidably lost $136 billion yearly because of poor customer service.
Numerous other research studies emphasize the importance of customer services as it increases how much consumers are willing to pay for products; improves customer lifetime value; and makes consumers more forgiving of mistakes.
Several things distinguish poor customer service from outstanding customer service. But here are just a few to get you started:
Quick help: Most people see time as one of their most valuable resources. Show them that you value their time by helping resolve their concerns or other issues quickly.
Listen and ask clarifying questions: Manners go a long way. Taking time to listen to the customer will help a representative make the customer feel heard and solve the problem more quickly. Ensure you understand the customer correctly by asking pertinent questions.
Be Positive: Life is easier with positive people. Customers appreciate service from people eager to help and happy to communicate with them.
Create a Loyalty Program
Nearly 80% of North American Consumers say that they prefer retailers with loyalty programs. It makes sense – if you find a product you like and frequently purchase, you want to save money on it!
If you don’t have a loyalty program, you should consider starting one. These programs increase sales and make consumers dedicated to your brand. Offer coupons, bonus items, and other incentives for people to be part of your loyalty program.
Honesty and Consistency
The best relationships rely heavily on honesty and consistency. Your relationship with your customers is the same. People do not want to deal with a business that is not upfront with them or where they don’t know what to expect.
We know supplements, and there is substantial evidence that they make meaningful differences in people’s lives. In advertising, convey the excitement associated with your product, but do not go overboard.
Never claim that your supplement can do something that it cannot do. Doing so will cause you to lose consumer trust and get you into legal trouble with the FDA. Honesty is the best policy!
Strive to be consistent in every way that you interact with customers, including marketing, label design, communication, and order fulfillment.
The Customer Comes First
To build a brand that consumers trust and are loyal to, you must think about how decisions for your brand will impact the consumers. Think about ways that your business can improve its customer service. Ask for feedback from customers and apply suggestions.
Manufacture with Origin Nutraceutical
Origin is not just a supplement manufacturing company. We go above and beyond to help you design your supplement and build a successful brand. We have NSF-GMP, Organic, Hemp, Halal, and Kosher certifications – which means certifying the quality of your product will be a quick and easy process.
We honor and cherish the trust our clients give us, and we are confident you will find what your brand needs when working with us. Contact us to get your brand off to a great start today!
Haroldsen, Jae. “4 Main Types of Quality Certifications For Dietary Supplements”. Origin Nutraceutical. 2022. https://www.originnutra.com/post/4-main-types-of-quality-certifications-for-dietary-supplements
Amaresan, Swetha. “Why Customer Service is Important: 16 Data-Backed Facts to Know”. HubSpot. 2022. https://blog.hubspot.com/service/importance-customer-service
“Not Valuing Customers Leads to $136 billion Switching Epidemic”. CallMiner. 2018. https://callminer.com/blog/not-valuing-customers-leads-to-136-billion-switching-epidemic
“Zendesk Customer Experience Trends Report 2020”. 2020. https://d1eipm3vz40hy0.cloudfront.net/pdf/cxtrends/cx-trends-2020-full-report.pdf
Heath, Catherine. “10 Ways to Deliver Consistently Great Customer Service”. Help Scout. 2022. https://www.helpscout.com/blog/good-customer-service/
Seshadri, Akshaya. “9 Ways You Can Build Customer Trust & Loyalty”. Freshworks. 2022. https://www.freshworks.com/freshdesk/customer-service-training/build-customer-trust-blog/
“4 Ways to Gain Customer Trust”. Quality Supplement Mfg. https://qualitysupplementmfg.com/4-ways-to-gain-customer-trust/#page-content
Moloughney, Sean. “Building Trust in Dietary Supplement Brands”. Nutraceutical Worlds. 2017. https://www.nutraceuticalsworld.com/issues/2017-07/view_editorials/building-trust-in-dietary-supplement-brands/